The mobile app environment is showing no signs of slowing down soon. According to the Global Mobile App Market Report, the predictive revenue is about to reach around $80.6 billion by 2020. Which is almost doubled up from $44.6 billion in 2016. With a number of 2.2 million apps in the App Store and 2.8 million apps in the Play Store, developing high-quality apps combined with a solid marketing strategy is the only guarantee of success. But with so much competition in this industry, the chances that you will create a ‘Winner’ are extremely low unless you follow a ‘Star’ app development roadmap.
App development – Apart from ideating and building marketing strategies, mobile app development is a combined initiative. That includes – Design, Development, Post-Deployment Maintenance, and Support.
Below is the process that will ensure that you won’t waste your valuable resources during the app development phase.
Every app starts with a prime idea, but in mobile app development, it’s not enough to develop an app from a single idea. A sole idea won’t let you earn good money or a huge audience. For that you will have to develop an app that will cater to large markets yet specific enough to resonate with particular users. In the ideation phase, start with:
- Discovering and market research
Spend a lot of time on extensive market research. This will help in setting your foot strong in the market and gaining the confidence of your investors.
- Establishing app goals and objectives
Once you have validated the idea and understood the market, you can easily establish your goals and objectives. Based on the data collected, you can also determine the unique hook of your app that will differentiate from other apps. Moreover, at this phase, you can also determine what results your users will get and features that your app will include.
Depending on your capital and the project scope, the design phase can be completed in a single afternoon or even take months. Some of the prime steps in the designing phase include:
- Wireframes and Storyboarding
This is the stage when you start working on the look and the feel of the app. If you have already decided the features and the outlook of the app, start by describing how users can interact with the app in terms of different screens and functions.
After this start wireframing by outlining the layouts of the screen, following designing cues for every platform, and creating multiple variants of the same screen by playing around the layouts of the button.
The wireframing and storyboarding gives you insights into the backend suggestion needed to support the functionality of the app.
- Prototype design and testing
Once you have finalized the wireframing, it is the time to develop an interactive and high fidelity prototype. This will give the first look of the app and will validate the information you have gathered.
During this stage, it is important that you start considering multiple factors. Such as multitasking, device, form factor, and OS fragmentation. It will simply be worthless to incorporate functions and features in the app if they aren’t compatible with the majority of the smartphones.
App Developers must keep in their mind the resources. As well as limitations on the mobile and write code in order to reduce the burden on the processor or the memory.
Tip: Use Agile development methodologies during the process of the app development lifecycle.
It is always a good idea to test as early and often in the mobile app development. Doing this at an early stage will help you keep the costs low. You will go into the development cycle.
In addition to this, retest all the previous versions of the app because a feature working in the beta version doesn’t mean will work during the release candidate testing process.
Apart from manually testing your mobile app on as many devices as possible, you should also use a number of tools for testing and crash analytics.
The launch phase is critical to the success of the app. All the hard work and money you have invested will go down the drain. This phase should have:
- App Store Optimization
Improving the ranking of your app on the app store is a critical task. So, you will have to follow certain strategies to improve the ranking of your app’s position in the app store.
Organically build the presence of your app with guest blogging, backlinking, and optimizing your website.
Create a website or a landing page specific to your app and include videos, text content, FAQs, icons, screenshots, and badges of stores.
- Public Relation
PR or influencer marketing is also going to drive app downloads during the app launch phase. You should start with influencer marketing and build relationships with the media before you start coding your app.
If you are thinking your development work will end after the launch day, you are wrong. As your app gets in the hands of your audience so be ready for feedbacks that will pour in and you will need to incorporate that feedback in the future versions of the app.
If you are interested to launch an app for your business, don’t hesitate to contact us. We will be glad to help you during this process.
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