Your business is all ready to get a self-start. You are very happy about your mobile app that, has been developed and just launched to the market. Now you log in to your App Analytics and wait to track millions of downloads and the money that will flood in with it. Right? But nothing happens! Then you again click on refresh and see no data! Why is this happening? After all, you have all the widget right, and your app looks fantastic. Plus, you have given so many efforts, capital, and time to it. So, why is your Analytics empty?
Business app marketing – Well, this could be because you are not correctly marketing your app. As a result, most of the organizations solely focus on app development and do not focus on the marketing aspect. And the very first thing to learn about marketing is to start strategizing it before the development phase begins. First of all, start with the Pre-Launch.
Business app marketing – Pre-Launch
The pre-launch phase is the most important marketing section of the entire process. Due to that, the first marketing strategy should be focusing on brand awareness, visibility, and reach of the app. Start by:
- Researching about your competitors
Start your marketing strategy by understanding your competitors and users. Above all, collect demographic data to help you visualize what you are trying to achieve. Certainly, every user has different needs and expenditure patterns. So you can easily understand and address these factors by knowing about the stats.
- Work on Content Strategy
Draft a content Strategy, prepare and publish content regularly. Be innovative and creative. As a result, encourage visitors to download your app by crafting engaging and viral content.
- Create buzz via Social Media
Social Media helps in creating hype and develops a strong community bond. Therefore, choose wisely the social media platforms that your target audience prefers and establish a routine for publishing your Social Media Posts.
Tip: Analyze your target audience. This will give you an idea of where you should mention your app.
Keep these don’ts in mind:
- Wrongly identifying the target audience
- Not working on a strong User Interface
- Not establishing credibility
Business app marketing – Initial Launch
- Boost User Acquisition
In terms of the user acquisition strategy, you should try different things, get creative and keep on refining your strategy. Always focus on getting maximum downloads in the very first week after the launch. More downloads your app will get, the higher it will rank in the App Store.
- Paid Marketing Strategies
After launching your app, start advertising your business on Facebook, as this is an extremely effective strategy. To target, your demographics consider other social media platforms as well, such as Instagram and Twitter. Facebook Ads are a great way to let your target market get what they are looking for depending on location, interest, and preferences.
Tip: If you are targeting your audience via social ads remember that people have a shorter attention span. So, let the ads convey the main purpose in the first few seconds.
- Guest blogging
Guest Blogging can help you in developing authority in the area of your expertise. If you choose websites wisely and target the areas that have the maximum readership, then you can easily develop a new market for your brand.
- Reach out to Influencers
Collaborate with influencers, such as bloggers, YouTubers, podcasters, tech bloggers, and journalists. As well as, influencers that have a good number of followers. They can help you in increasing your app downloads. Offer incentives or rewards to your influencers you build a relationship with them.
Tip: Negotiate with influencers directly for new opportunities.
Business app marketing – Post Launch
- Run Burst Campaign
Burst Campaign is the most trending technique that can help in improving App Store Ranking. Burst campaign is an aggressive paid marketing exposure that runs for a short period of time, all depends on the budget. The campaign helps you in getting paid installs, boosting your app’s ranking. This will help in increasing the number of organic installs.
Tip: You can keep paying to run the campaign even though your app is at high ranking in the App Store.
- Create your website
A website can be a long-term marketing strategy as it will benefit your brand in the long-run with SEO efforts. A well-designed website provides leads and increases the number of prospects. Therefore, if you are planning on a core content strategy, then having a website is a must.
If you have a loyal customer base that means they like your product or services. Ask your customers for their opinion by showing a popup review window. Overall, remember not to spoil your user’s experience by flashing the window over and over again.
- Regularly track your metrics
Therefore, to understand if your efforts are working or not, you need to set your goals and track them regularly. For acquisition, engagement, conversion, and retention you need to keep track of your users. From these stats, you can easily determine where your efforts are being fruitful and where they are lagging. Therefore, focus on your targets and goals.
Business app marketing – When it comes to planning and implementing a marketing strategy, do not draft a single plan of action. Diversify your marketing strategy. Some of your target audience will connect via Ads, some by videos, and others by text. Finally, remember to make your app marketing strategy dynamic with refinement. And optimize the prime goals to find the perfect balance of different marketing approaches. Keep on moving to the next app strategy if the current one does not get you the expected result.