Every startup is born through an idea. Oftentimes this idea forms the solution to a problem that you identified. There might be a problem that you are constantly thinking about and all of a sudden it hits you: you got the solution right in front of your eyes and you ask yourself how to take this further. Could it be a real business? How can you tell if your idea is good enough?
Let us give you some guidance in this very exciting phase of evaluating and conceptualizing your idea. Our NAMA-Model is a solid starting point.