Video marketing could soon drive 90% of all internet traffic. Here are 4 powerful reasons why your startup should adopt a video marketing strategy.
Launching a startup is a great feeling! However, that’s not where the work ends. The marketing approach you follow during the early stages of your startup might decide its success and failure.
In today’s digital marketing arena, video can be a great source of brand marketing and building. According to statistics, 61% of businesses have started using video content marketing. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think.
You might still have your doubts. Is it really worth to consider using video for promoting your business? Do you have enough resources to study and apply video content to your marketing?
The answer is: Yes! Here are 4 powerful reasons why your startup should apply video marketing strategy right now!
1. Customers love watching video
Why exactly do the majority of people prefer watching videos over reading an extensive amount of text? It’s simple! Videos have the ability convey a vast amount of information in a quick and friendly manner. YouTube has over 4 billion video views per day and is currently the second largest search engine after Google.
So, the great thing about the video is that it’s a really beautiful platform to understand concepts from the customer point of view.
2. Search engines love video
It’s not only customers that love videos. Utilizing video in your content marketing efforts will no doubt improve your SEO. According to Comscore, adding a video to your website can increase the chance of a front-page Google results by 53 times.
Video allows you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Also, since Google now owns YouTube, there has been a significant increase in how much video affect your search engine rank.
So always make sure you optimize your videos on YouTube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage action even more!
3. Video builds trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Having a video helps to put a face and personality behind your startup brand and create that personal connection with your audience. Video marketing campaigns can captivate and influence your audience by using emotions to connect their heart and brain to put trust in your brand.
You and your team can develop videos by themselves. This is the best option for startups with a low budget. For example, we’ve started our vlogging channel and created first two videos about our journey to Web Summit. Vlogs are influential content because they leave viewers wanting more and they’ll like and share to see what video content is coming next. And this is how you can ensure that your video marketing strategy will be a success!
4. Drive conversion and increase sales
There’s no doubt about it – emotions drive action. Videos can boost conversion and sales. Adding a product video on your landing page can increase conversions by 80%. Sales leads that are acquired through video are generally tending to be higher quality leads that convert to paying customers. Why?
They’ve engaged with your video, which means they have the interest level to listen to what you have to offer and are choosing to further take action by converting into your funnel through an opt-in form, download, or registration.
The reasons people are drawn to video is the ability to visually understand specific topics. This clearly works well for startups from various industries, where your product and services can be explained in an easier to digest way.
Seeing a product or service in action and how it’s providing assistance is more effective with video because they are a great way to “show and not tell” your target audience about your products and services.
What’s your experience with video marketing?
If you have already adopted video marketing strategy in your campaign, what kind of videos do you post? Are they successful?
Let us know in the comments below!
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